Fredrik Stenbeck Tumbles

Customer vs Company dialogue

• Customer: “I want a divorce.”
• Brand: “What now?”
• Customer: “We don’t talk anymore.”
• Brand: “I just put down a mil on a TV commercial just to talk to you.” OR sub that with, “I just invested time and resources on Facebook and Twitter just to talk to you.”
• Customer: “Exactly, you do all the talking, I never get a chance to…[cut off by brand.]”
• Brand: “You can talk on our web site can’t you?” OR sub that with, “you can comment, Like, RT, or interact with us in social networks.”
• Customer: “Sure, if I want to say, ‘order this product.’”
• Brand: “See…!”
• Customer: “This isn’t exactly dialogue.”